Making a Career Out of Business Marketing

Business Marketing Word Cloud Business marketing jobs and advertising jobs make for very exciting careers in a fast-paced and creative atmosphere. Jobs in business marketing are expected to grow at an average rate of 14 percent between 2010 and 2020. So is advertising as a career the right move for you?


Are You Right for a Career in Advertising?

Advertising jobs allow you to work on every aspect of the marketing effort. Depending on your skill level and knowledge base, you can find yourself working on anything from marketing strategies, concepts or even design. Do you consider yourself a leader? A forward thinker? How about a researcher? If so, you might want to seriously consider taking some business marketing courses.

Business Marketing & Advertising Education

Most advertising jobs or business marketing jobs will require you to have at least a bachelor’s degree in advertising, marketing or some related field. Most of these degree programs will take four years to complete during which you will take a variety of courses related to advertising and business marketing. Course subject matter will revolve around things like consumer behavior, media planning, copywriting, social media and retail strategy analysis. You also will likely take a good amount of marketing, finance and writing classes. A bachelor’s degree in advertising will give you a solid liberal arts and business background.

The Importance of the Internship in Business

Many students who decide on advertising training will also take on internships throughout their college career and sign up for various student organizations, such as the Public Relations Student Society of America or the National Student Advertising Competition. Getting an internship is the best way to get firsthand experience in the marketing field. Furthermore, it gives you real-world job experience which is exactly what advertising agencies want to see. Becoming a part of student organizations is also a great way to get involved with your peers and build your social network. The more people you know in the advertising field, the better.

What Kind of Salary and Advertising Career Expectations Should I Have?

If you end up working on the promotions side of advertising, your yearly income may average around $83,000. Becoming a marketing manager can lead to opportunities resulting in a salary of $112,000 per year. The route that you choose will really depend on your personality, what sort of things you enjoy doing and just how creative you can be. The great thing about the advertising field is the fact that there are so many different avenues you can enter. If you start of on the creative side, but would rather be in buying, you can easily make the switch.

The key is to work, work, work and show that you are capable of being successful in your current role. After you have shown that, you can easily move on, up or over to a different aspect of the field which will certainly keep you from ever being bored on the job.

Sierra Martinez is a Marine Corps wife, mother of one and a writer. She graduated from the University of South Carolina with a Bachelors in Journalism and Mass Communications and a focus in Public Relations.